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Cited by

• 1995Direct marketing on the internet: An empirical assessment of consumer attitudes150 cited
• 2009Corporate marketing: apocalypse, advent and epiphany118 cited
• 2010Building a test to assess creative and critical thinking simultaneously102 cited
• 2008An inside-out approach to integrated marketing communication95 cited
• 2000Corporate image: an audience centred model94 cited
• 2005Integrated marketing communication and postmodernity: an odd couple?93 cited
• 2010SME practice towards integrated marketing communications89 cited
• 2009New tensions and challenges in integrated communications88 cited
• 2019The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance74 cited
• 2011Examining the link between integrated communication management and communication effectiveness in medium-sized enterprises67 cited
• 2010Integrated marketing communications: How can we measure its effectiveness?63 cited
• 2001Integrated marketing communications and the language of marketing development63 cited
• 2005New paradigm – IMC – under fire61 cited
• 2009IMC: Has anything really changed? A new perspective on an old definition