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Foundations of Marketing
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  • 2018EXAMINING THE EFFECT OF PRODUCT ASSORTMENT AND PRICE DISCOUNT TOWARD ONLINE PURCHASE DECISION OF UNIVERSITY STUDENT IN INDONESIA18 cited
  • 2025Analyzing the impact of artificial intelligence on the online purchase decision-making process through the lens of the UTAUT 2 model17 cited
  • 2013An Empirical Research on Consumer Innovativeness in Relation with Hedonic Consumption, Social Identity and Self-Esteem

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14 cited
  • 2010Value, Quality, and Price Knowledge as Predictors of Restaurant Price Sensitivity14 cited
  • 2011Male And Female Influence On Hypermarket Brand Equity13 cited
  • 2017Investigating the Relationship Between Consumer Attitudes and Sustainable Fashion Product Development13 cited