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Sensory Marketing

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Consumer Retail Behavior Studies Consumer Behavior in Brand Consumption and Identification Multisensory perception and integration

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Preface and Acknowledgments. A. Krishna, Introduction. Part 1. Haptics. J. Peck, Does Touch Matter? Insights from Haptic Research in Marketing. R.L. Klatzky, Touch: A Gentle Tutorial with Implications for Marketing. A.C. Morales, Understanding the Role of Incidental Touch in Consumer Behavior. T.L. Childers, J. Peck, Information and Affective Influences of Haptics on Product Evaluation: Is What I Say How I Feel? Part 2. Olfaction. M. Morrin, Scent Marketing: An Overview. R.S. Herz, The Emotional, Cognitive and Biological Basics of Olfaction: Implications and Considerations for Scent Marketing. M.O. Lwin, M. Wijaya, Do Scents Evoke the Same Feelings Across Cultures?: Exploring the Role of Emotions. M. Morrin, J. Chebat, C. Gelinas-Chebat, The Impact of Scent and Music on Consumer Perceptions of Time Duration. Part 3. Audition. J. Meyers-Levy, M.G. Bublitz, L.A. Peracchio, The Sounds of the Marketplace: The Role of Audition in Marketing. E. Yorkston, Auxiliary Auditory Ambition: Assessing Ancillary and Ambient Sounds. D.W. Dahl, Understanding the Role of Spokesperson Voice in Broadcast Advertising. M. Carnevale, D. Lerman, D. Luna, Hear is the thing: Auditory Processing of Novel Non-word Brand Names. Part 4. Vision. P. Raghubir, Visual Perception: An Overview. A. Chattopadhyay, G.J. Gorn, P. Darke, Differences and Similarities in Hue Preferences between Chinese and Caucasians. E.A. Greenleaf, Does Everything Look Worse in Black and White? The Role of Monochrome Images in Consumer Behavior. B.E. Kahn, X. Deng, Effects on Visual Weight Perceptions of Product Image Locations on Packaging. Part 5. Taste. A. Krishna, R.S. Elder, The Gist of Gustation: An Exploration of Taste, Food, and Consumption. P. Rozin, J. Hormes, Psychology and Sensory Marketing, with a Focus on Food. P. Chandon, Estimating Food Quantity: Biases and Remedies. A. Krishna, N. Aydinoglu, B. Wansink, Do Size Labels Have a Common Meaning Among Consumers? Part 6. The Future. R.S. Elder, N. Aydinoglu, V. Barger, C. Caldara, H.E. Chun, C.J. Lee, G. Mohr, A. Stamatogiannakis, A Sense of Things to Come: Future Research Directions in Sensory Marketing.

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