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Cited by

• 2011Managing sensory expectations concerning products and brands: Capitalizing on the potential of sound and shape symbolism408 cited
• 2010Feminine to smell but masculine to touch? Multisensory congruence and its effect on the aesthetic experience299 cited
• 2021Virtual technologies in supporting sustainable consumption: From a single-sensory stimulus to a multi-sensory experience127 cited
• 2019Sensory Aspects of Retailing: Theoretical and Practical Implications120 cited
• 2015Sensory expectations elicited by the sounds of opening the packaging and pouring a beverage84 cited
• 2014The Influence of Ambient Scent and Music on Patients' Anxiety in a Waiting Room of a Plastic Surgeon81 cited
• 2020A dual‐process model of how incorporating audio‐visual sensory cues in video advertising promotes active attention78 cited
• 2011Role of tactile and visual inputs in product evaluation: a multisensory perspective77 cited
• 2013Predicting and Managing Consumers' Package Size Impressions75 cited
• 2019Exploring mediating role of service quality in the association between sensory marketing and customer satisfaction59 cited
• 2016Conceptualizing Consciousness in Consumer Research58 cited
• 2019Marketing sensorial: el concepto, sus técnicas y su aplicación en el punto de venta56 cited
• 2017LIVING POSITIVE EXPERIENCES IN STORE: HOW IT INFLUENCES SHOPPING EXPERIENCE VALUE AND SATISFACTION?