SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
How Much Is Enough?: Getting the Most from Your Advertising Dollar
0 references·5 citing·24 second hop
How Much Is Enough?: Getting the Most from Your Advertising Dollar (1992)How Much Is Enough?: Getting the Most fro…Measuring Audience Reach Of Outdoor Advertisements (2017)Measuring Audience Reach Of O…The Economic Effects of Advertising (2014)The Economic Effects of Adver…On the renaissance of Chinese brands (2002)On the renaissance of Chinese…Agency beliefs in the power of advertising (2000)Agency beliefs in the power o…Competitive Clutter in Network Television Advertising: Current Levels and Advertiser Responses (1995)Competitive Clutter in Networ…Individualism and Economic Order (1949)Advertising Market Structure and Performance (1967)ADVERTISING AND THE PROPENSITY TO CONSUME* (1981)How Advertising Affects Sales: Meta-Analysis of Econometric Results (1984)Examining the Relationship Between Advertising Expenditures and Sales of Quick-Service Restaurants in the United States (2013)Impact of COVID-19 on TV advertisements: informational, transformational & narrative analyses of post-COVID-19 TV advertisements (2022)Managing Corporate and Brand Identities in the Asia-Pacific Region (1994)How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments (1995)Marketing And The Bottom Line- The New Metrics Of Corporate Wealth (2000)Consumers’ Perception of Corporate Social Responsibility in the United States and China: A Study of Female Cosmetics Consumers (2012)Coach Versus Goldlion: The Effect of Socially Versus Personally Oriented Motives on Consumer Preference for Foreign and Domestic Masstige Brands in Emerging Markets (2023)How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments (1995)Integrated Marketing Communications in U.S. Advertising Agencies: An Exploratory Study (1997)Repetitive Advertising and the Consumer (2000)Theorizing Advertising: Managerial, Scientific and Cultural Approaches (2011)How and Why People Watch TV: Implications for the Future of Interactive Television (1995)Is the Implicit Association Test a Valid and Valuable Measure of Implicit Consumer Social Cognition? (2004)The use of Bluetooth for analysing spatiotemporal dynamics of human movement at mass events: A case study of the Ghent Festivities (2011)Current issues and research in advertising (1978)Memory Factors in Advertising: The Effect of Advertising Retrieval Cues on Brand Evaluations (1987)Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice (1988)The future of television advertising (2005)The Impact of Advertising Attitudes on the Intensity of TV Ads Avoiding Behavior (2010)Consumer Response to Brand Placement in Movies: Investigating the Brand-Event Fit (2016)
this work references cited by second hop

References

No references inside the corpus for this window.

Cited by

  • 1995Competitive Clutter in Network Television Advertising: Current Levels and Advertiser Responses26 cited
  • 2002On the renaissance of Chinese brands21 cited
  • 2014The Economic Effects of Advertising20 cited
  • 2000Agency beliefs in the power of advertising12 cited
  • 2017Measuring Audience Reach Of Outdoor Advertisements11 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work