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The future of television advertising · Study

WorkThe future of television advertising

D. Varan2005

Work2005

The future of television advertising

12 citations·0/0 files stored·Murdoch University Research Portal

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Marketing and Advertising Strategies Media and Digital Communication Advertising and Communication Studies

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References

1980Feeling and thinking: Preferences need no inferences.1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts 1998Public Attitudes Toward Advertising: More Favorable Than You Might Think 1994The Death of Advertising 2000Verisimilitude or Advertising? Brand Appearances on Prime‐Time Television 2003The Psychology of Entertainment Media : Blurring the Lines Between Entertainment and Persuasion 2003The Power of Fiction: Determinants and Boundaries 2023Self-Regulation and the Media

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2013Do new forms of television advertising occasion better recall than traditional advertising spots?2016Formatos de publicidad no convencional en televisión versus spots: un análisis basado en el recuerdo

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2004Advertainment or Adcreep Game Players’ Attitudes toward Advertising and Product Placements in Computer Gamesarticle · 4 shared references 2004Experiencing Interactive Advertising beyond Rich Mediaarticle · 4 shared references 2012Persuasion in the Marketplace: How Theories of Persuasion Apply to Marketing and Advertisingchapter · 4 shared references 2006Examining the Influence of Telepresence on Spectator and Player Processing of Real and Fictitious Brands in a Computer Gamearticle · 3 shared references 2015Product Placement in Old and New Media: Examining the Evidence for Concernarticle · 3 shared references 2014Yo, DJ, That's My Brand: An Examination of Consumer Response to Brand Placements in Hip-Hop Musicarticle · 3 shared references

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Year2005

Typeother

Published2005-01-01

VenueMurdoch University Research Portal

Languageen

Citations12

Files0 public / 0

ShelfMarketing and Advertising Strategies

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openalex_workW92767309

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