SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
The future of television advertising
12 references·2 citing·40 second hop
The future of television advertising (2005)The future of television advertisingSelf-Regulation and the Media (2023)Self-Regulation and the MediaThe Psychology of Entertainment Media : Blurring the Lines Between Entertainment and Persuasion (2003)The Psychology of Entertainme…The Power of Fiction: Determinants and Boundaries (2003)The Power of Fiction: Determi…Product Placements: How to Measure Their Impact (2003)Product Placements: How to Me…Product Placement: The Nature of the Practice and Potential Avenues of Inquiry (2003)Product Placement: The Nature…Beyond Gizmo Subliminality (2003)Beyond Gizmo SubliminalityVerisimilitude or Advertising? Brand Appearances on Prime‐Time Television (2000)Verisimilitude or Advertising…Public Attitudes Toward Advertising: More Favorable Than You Might Think (1998)Public Attitudes Toward Adver…Competitive Clutter in Network Television Advertising: Current Levels and Advertiser Responses (1995)Competitive Clutter in Networ…The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The Persuasion Knowledge Mode…The Death of Advertising (1994)The Death of AdvertisingFeeling and thinking: Preferences need no inferences. (1980)Feeling and thinking: Prefere…Formatos de publicidad no convencional en televisión versus spots: un análisis basado en el recuerdo (2016)Formatos de publicidad no con…Do new forms of television advertising occasion better recall than traditional advertising spots? (2013)Do new forms of television ad…Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising (1993)Cyberspace Advertising vs. Other Media: Consumer vs. Mature Student Attitudes (2001)Consumer Attitudes Toward Mobile Advertising: An Empirical Study (2004)How smartphone advertising influences consumers' purchase intention (2018)The Psychology of Interpersonal Relations. (1958)The Elaboration Likelihood Model of Persuasion (1986)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)ATTITUDES AND ATTITUDE CHANGE (1997)Networked Narratives: UnderstandingWord-of-Mouth Marketing in Online Communities (2014)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)The Repertoire of Nonverbal Behavior: Categories, Origins, Usage, and Coding (1969)Subjective Well-Being (1984)Prospect theory: An analysis of decision under risk (1988)SWOT ANALYSIS: A THEORETICAL REVIEW (2017)Взаимосвязь статуса занятости и пола с уровнем психологического благополучия (2026)Mental Representations: A Dual Coding Approach (1986)Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Handbook of social psychology (1990)Entertainment Marketing and Experiential Consumption (2005)A New Branch of Advertising (2009)The impact of product placement on TV-induced tourism: Korean TV dramas and Taiwanese viewers (2010)MANAGING BRAND EQUITY (1989)Managing Brand Equity (1991)Service Quality: New Directions in Theory and Practice (1994)Business Advertising Appeals as a Mirror of Cultural Dimensions: A Study of Eleven Countries (1996)Interactivity and vividness effects on social presence and involvement with a web-based advertisement (2003)Internet banking service quality, e-customer satisfaction and loyalty: the modified e-SERVQUAL model (2020)Regulation of Alcohol Marketing: A Global View (2005)Regulatory Choice for Alternative Modes of Regulation: How Context Matters (2011)Recommender systems and the amplification of extremist content (2021)Avatar Creation and Video Game Enjoyment (2010)“This Post is Sponsored” Effects of Sponsorship Disclosure on Persuasion Knowledge and Electronic Word of Mouth in the Context of Facebook (2017)Influencer advertising on social media: The multiple inference model on influencer-product congruence and sponsorship disclosure (2020)Advertainment or Adcreep Game Players’ Attitudes toward Advertising and Product Placements in Computer Games (2004)Experiencing Interactive Advertising beyond Rich Media (2004)Examining the Influence of Telepresence on Spectator and Player Processing of Real and Fictitious Brands in a Computer Game (2006)Enjoyment of Advergames and Brand Attitudes (2008)Media engagement and advertising: Transportation, matching, transference and intrusion (2009)The role of dimensions of narrative engagement in narrative persuasion (2009)It's Okay to Shoot a Character: Moral Disengagement in Violent Video Games (2010)
this work references cited by second hop

References

  • 1980Feeling and thinking: Preferences need no inferences.8,070 cited
  • 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts3,796 cited
  • 1998Public Attitudes Toward Advertising: More Favorable Than You Might Think543 cited
  • 1994The Death of Advertising260 cited
  • 2000Verisimilitude or Advertising? Brand Appearances on Prime‐Time Television168 cited
  • 2003The Psychology of Entertainment Media : Blurring the Lines Between Entertainment and Persuasion118 cited
  • 2003The Power of Fiction: Determinants and Boundaries113 cited
  • 2023Self-Regulation and the Media94 cited
  • 2003Product Placement: The Nature of the Practice and Potential Avenues of Inquiry73 cited
  • 2003Product Placements: How to Measure Their Impact63 cited
  • 1995Competitive Clutter in Network Television Advertising: Current Levels and Advertiser Responses26 cited
  • 2003Beyond Gizmo Subliminality8 cited

Cited by

  • 2013Do new forms of television advertising occasion better recall than traditional advertising spots?10 cited
  • 2016Formatos de publicidad no convencional en televisión versus spots: un análisis basado en el recuerdo9 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work