SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Why do consumers pay more for national brands than for store brands · Study

BookWhy do consumers pay more for national brands than for store brands

Raj Sethuraman1997

Book1997

Why do consumers pay more for national brands than for store brands

Raj Sethuraman · Catherine A. Cole

58 citations·0/0 files stored·Marketing Science Institute eBooks

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 58 citations exist upstream.

Cited by

2006Zero acquaintance benchmarking at travel destination websites: what is the first impression that national tourism organizations try to make?2008Manufacturer's characteristics that determine the choice of producing store brands 2009Measuring brand equity in the car market: a hedonic price analysis 2021More than a mere cup of coffee: When perceived luxuriousness triggers Chinese customers’ perceptions of quality and self-congruity 2009Alternative panel models to evaluate the store brand market share 2001What Can the Price Gap between Branded and Private Label Products Tell Us about Markups?2017Antecedents and consequences of private brand purchase 2006Strategic management of store brands: an analysis from the manufacturer's perspective

Details

Year1997

Typebook

Published1997-01-01

VenueMarketing Science Institute eBooks

Languageen

Citations58

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

Identifiers

openalex_workW605023982

Links

landingopen

Imported from OpenAlex (CC0) — nothing here is generated.