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• 2006Zero acquaintance benchmarking at travel destination websites: what is the first impression that national tourism organizations try to make?117 cited
• 2008Manufacturer's characteristics that determine the choice of producing store brands52 cited
• 2021More than a mere cup of coffee: When perceived luxuriousness triggers Chinese customers’ perceptions of quality and self-congruity46 cited
• 2009Measuring brand equity in the car market: a hedonic price analysis46 cited
• 2009Alternative panel models to evaluate the store brand market share43 cited
• 2001What Can the Price Gap between Branded and Private Label Products Tell Us about Markups?42 cited
• 2017Antecedents and consequences of private brand purchase40 cited
• 2006Strategic management of store brands: an analysis from the manufacturer's perspective39 cited
• 2015Private labelsain’t bona fide! Perceived authenticity and willingness to pay a price premium for national brands over private labels37 cited
• 2016Leading national brands facing store brands competition: Is price competitiveness the only thing that matters?31 cited
• 2014Effects of Brand Loyalty, Image and Quality on Brand Equity: A Study among Bank Islam Consumers in Kelantan, Malaysia30 cited
• 2008Examination of Factors Moderating the Success of Private Label Brands: A Study of the Packaged Food Market in China28 cited
• 2013