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Luxury Longing and Counterfeit Complicity: A Consumer Typology based on the Perception of Luxury Value and Counterfeit Risk

Christiane Klarmann · Klaus‐Peter Wiedmann · Nadine Hennigs

7 citations0/0 files storedGabler Verlag eBooks

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Consumer Behavior in Brand Consumption and Identification Consumer Perception and Purchasing Behavior Copyright and Intellectual Property

Abstract

In last decades, there has been an enormous theoretical as well as practical debate on concepts of consumer misbehavior, which also included the purchase of counterfeit goods, due to the increasing economic importance of this illicit market. Counterfeits constitute an important economic, political and social issue [12], [73].

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2025Advances in Consumer Research 1988Possessions and the Extended Self 1991Managing Brand Equity 2001Consumer perceived value: The development of a multiple item scale 1982Hedonic Consumption: Emerging Concepts, Methods and Propositions 1991Why we buy what we buy: A theory of consumption values 1986The Bases of Social Power 1982Self-Concept in Consumer Behavior: A Critical Review

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2014An exploratory study of counterfeit purchases among rural bottom of pyramid customers in India 2016Die steigende Nachfrage nach Luxusmarken: Ein globales Phänomen mit lokalen Besonderheiten

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