this work references cited by second hopReferences
- 2025Advances in Consumer Research13,486 cited
- 1988Possessions and the Extended Self9,145 cited
- 1991Managing Brand Equity7,170 cited
- 2001Consumer perceived value: The development of a multiple item scale6,959 cited
- 1982Hedonic Consumption: Emerging Concepts, Methods and Propositions5,649 cited
- 1991Why we buy what we buy: A theory of consumption values5,107 cited
- 1986The Bases of Social Power4,566 cited
- 1982Self-Concept in Consumer Behavior: A Critical Review3,725 cited
- 1992A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation3,435 cited
- 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,433 cited
- 1986Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods2,879 cited
- 1992Managing Brand Equity: Capitalizing on the Value of a Brand Name2,486 cited
- 1950Bandwagon, Snob, and Veblen Effects in the Theory of Consumers' Demand2,344 cited
- 1989Measurement of Consumer Susceptibility to Interpersonal Influence2,239 cited
- 1986Strategic Brand Concept-Image Management2,203 cited
Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work