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1. Spotting the Real Innovators.2. Where Do Radical Innovations Come From?3. From New Technologies to New Markets.4. Colonists and Consolidators.5. From Colonization to Consolidation.6. Racing to Be Second: When to Enter New Markets.7. The Changing Basis of Competition.8. Creating the Markets of the Twenty-First Century.Notes.Further Reading.Acknowledgments.The Authors.Index.
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