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Marketing culture and the arts
0 references·16 citing·56 second hopsampled
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  • 2010The role of social identification and hedonism in affecting tourist re-patronizing behaviours: The case of an Italian festival359 cited
  • 2002Relationship marketing, audience retention and performing arts organisation viability137 cited
  • 2006AUDIENCE DEVELOPMENT AND SOCIAL INCLUSION IN BRITAIN113 cited
  • 2000Why Do Companies Sponsor Arts Events? Some Evidence and a Proposed Classification113 cited
  • 2010Arts Marketing Performance: An Artistic-Mission-Led Approach to Evaluation83 cited
  • 2014Research in Arts Marketing: Evolution and Future Directions77 cited
  • 2011The evolution and development of arts marketing research76 cited
  • 2011Performing Arts Entrepreneurship: Toward a Research Agenda66 cited
  • 2016Arts Management: A New Discipline Entering the Millennium?65 cited
  • 2003City of art as a High Culture local system and cultural districtualization processes: the cluster of art restoration in Florence60 cited
  • 2010Measuring the intrinsic benefits of arts attendance58 cited
  • 2011THE FINANCIAL CRISIS AND ITS IMPACT ON THE CURRENT MODELS OF GOVERNANCE AND MANAGEMENT OF THE CULTURAL SECTOR IN EUROPE50 cited
  • 2010Understanding customer satisfaction in opera: first steps toward a model39 cited
  • 2009

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Toward a New Conceptual Framework for Business Investments in the Arts: Some Examples from Italy
38 cited
  • 2017“Marketing from the Art World”: A Critical Review of American Research in Arts Marketing33 cited
  • 2009Beyond branding : contemporary marketing challenges for arts organizations33 cited