SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Global Advertising: Rhyme or Reason?
0 references·5 citing·18 second hop
Global Advertising: Rhyme or Reason? (1992)Global Advertising: Rhyme or Reason?The 'global consumer culture' : an empirical study in The Netherlands (2008)The 'global consumer culture'…Global strategy in the international advertising industry (2008)Global strategy in the intern…A Meta-Analysis of Studies on the Determinants of Standardization and Localization of International Marketing and Advertising Strategies (2007)A Meta-Analysis of Studies on…Issues influencing marcoms in a global context (1997)Issues influencing marcoms in…Beware of Globalization: A Comparative Study of Advertising Agency-Client Relationships (1996)Beware of Globalization: A Co…Culture's Consequences: International Differences in Work-Related Values (1981)Modernity at Large: Cultural Dimensions of Globalization. (1998)Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations (2002)The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)Firm Resources and Sustained Competitive Advantage (1991)The Danger of "Local" International Advertising (1967)THE GLOBALIZATION OF MARKETS (1983)International Advertising Strategies: Global Commitment to Local Vision (1992)Investigating agency–client relationships in the Polish advertising industry (2005)The Changing Role of Marketing in the Corporation (1992)Reengineering the corporation: A manifesto for business revolution (1993)The Internationalization Process of the Firm—A Model of Knowledge Development and Increasing Foreign Market Commitments (1977)Distribution Theory for Glass's Estimator of Effect Size and Related Estimators (1981)Statistical Methods for Meta-Analysis (1988)Like it or not: differences in advertising likeability and dislikeability within Asia (2011)Promotional channels of FMCG firms and tourism (2011)Internationale identitätsbasierte Markenführung (2015)
this work references cited by second hop

References

No references inside the corpus for this window.

Cited by

  • 2007A Meta-Analysis of Studies on the Determinants of Standardization and Localization of International Marketing and Advertising Strategies35 cited
  • 2008Global strategy in the international advertising industry25 cited
  • 1996Beware of Globalization: A Comparative Study of Advertising Agency-Client Relationships8 cited
  • 1997Issues influencing marcoms in a global context8 cited
  • 2008The 'global consumer culture' : an empirical study in The Netherlands7 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work