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ArticleAdvertising management : text and cases

Neil H. Borden1959

Article1959

Advertising management : text and cases

Neil H. Borden · Martin V. Marshall

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Marketing and Advertising Strategies American History and Culture Advertising and Communication Studies

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1964The Concept of the Marketing Mix 1988The Marketing Mix: A Retrospection and Evaluation 1977Evaluating the Role of Advertising

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Year1959

Typearticle

Published1959-01-01

Languageen

Citations23

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ShelfMarketing and Advertising Strategies

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openalex_workW608131582

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