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Advertising management : text and cases
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Advertising management : text and cases (1959)Advertising management : text and casesThe Marketing Mix: A Retrospection and Evaluation (1988)The Marketing Mix: A Retrospe…Evaluating the Role of Advertising (1977)Evaluating the Role of Advert…The Concept of the Marketing Mix (1964)The Concept of the Marketing …A Generic Concept of Marketing (1972)Basic Marketing: A Managerial Approach (1978)The New Promotions Mix: A Proposed Paradigm, Process, and Application (1996)Old and New Distribution Channels in the Luxury Sector (2016)A Model for Predictive Measurements of Advertising Effectiveness (1961)A Model for Predictive Measurements of Advertising Effectiveness (1961)Evaluating Business-to-Business Advertising: A Comparison of Objectives and Results (1988)The Economic Effects of Advertising. (1942)The Economic Effects of Advertising. (1942)Relationship approach to marketing in service contexts: The marketing and organizational behavior interface (1990)From Marketing Mix to Relationship Marketing (1994)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)
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  • 1964The Concept of the Marketing Mix961 cited
  • 1988The Marketing Mix: A Retrospection and Evaluation15 cited
  • 1977Evaluating the Role of Advertising9 cited

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