City Branding: Theory and Cases

Keith Dinnie

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Business, Innovation, and Economy Diverse Aspects of Tourism Research Urban Development and Cultural Heritage

Abstract

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases

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2017Reframing place promotion, place marketing, and place branding - moving beyond conceptual confusion 2011The selective nature of place branding and the layering of spatial identities 2019City image, city brand personality and generation Z residents' life satisfaction under economic crisis: Predictors of city-related social media engagement 2017From place branding to placemaking: the role of events 2021From city promotion via city marketing to city branding: Examining urban strategies in 23 Chinese cities 2015Identifying ‘place’ in place branding: core and periphery in Brisbane’s “New World City”2013Cultural and historical heritage: An asset for city branding 2012A FRAMEWORK FOR INVESTIGATING URBAN QUALITIES IN EMERGING KNOWLEDGE ECONOMIES: THE CASE OF DOHA.

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