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Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Keith Dinnie · Study

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Keith Dinnie

28 works· latest 2019· 5 institutionscluster: provisionalORCID 0000-0002-5778-7399

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Citations3,148

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Most cited in this library

Competitive identity: The new brand management for nations, cities and regions2007 · 528 citations
Nation branding: Concepts, Issues, Practice2007 · 474 citations
How do corporate reputation and customer satisfaction impact customer defection? A study of private energy customers in Germany2006 · 217 citations
City Branding: Theory and Cases2010 · 199 citations
Place branding: Overview of an emerging literature2004 · 197 citations

Works

28 shown

The interplay between SME owner-managers and the brand-as-a-person

Journal of Product & Brand Management·2019·5 authors·Open access

21citations

The role of corporate identity management in the higher education sector: an exploratory case study

Journal of Marketing Communications·2017·4 authors

54citations

IMC antecedents and the consequences of planned brand identity in higher education

European Journal of Marketing·2017·5 authors·Open access

127citations

Nation Branding

Routledge eBooks·2015·1 author·book

161citations

Regional and country ethnocentrism: broadening ASEAN origin perspectives

Asia Pacific Journal of Marketing and Logistics·2013·3 authors

26citations

The five phases of SME brand-building

Journal of Brand Management·2012·3 authors

79

citations

City Branding: Theory and Cases

Breda University of Applied Sciences Portal·2010·1 author·book

199citations

Repositioning the Korea Brand to a global audience: challenges, pitfalls and current strategy

Breda University of Applied Sciences Portal·2010·1 author·chapter

22citations

Luxury fashion branding — Trends, tactics, techniques

Journal of Brand Management·2009·1 author·other

56citations

Nation branding: Concepts, Issues, Practice

Breda University of Applied Sciences Portal·2007·1 author·book

474citations

The elusive fan: Reinventing sports in a crowded marketplace

Journal of Brand Management·2007·1 author·other

18citations

The employer brand: Bringing the best of brand management to people at work

Journal of Brand Management·2007·1 author·other

75citations

The brand innovation manifesto

Journal of Brand Management·2007·1 author·other

15citations

Competitive identity: The new brand management for nations, cities and regions

Journal of Brand Management·2007·1 author

528citations

Asian brand strategy: How Asia builds strong brands

Journal of Brand Management·2007·1 author·other

16citations

How do corporate reputation and customer satisfaction impact customer defection? A study of private energy customers in Germany

Journal of Services Marketing·2006·3 authors·Open access

217citations

The Effects of Country of Origin on UK Consumers' Perceptions of Imported Wines

Journal of Food Products Marketing·2006·2 authors

47citations

Brand America: The mother of all brands

Journal of Brand Management·2005·1 author·other

50citations

Place branding: Overview of an emerging literature

Place Branding·2004·1 author

197citations

Country-of-Origin 1965-2004: A Literature Review

Journal of Customer Behaviour·2004·1 author

194citations

BRANDchild: Remarkable Insights into the Minds of Today's Global Kids and their Relationships with Brands

Journal of Brand Management·2003·1 author·other

46citations

‘Brand new justice: The upside of global branding’

Journal of Brand Management·2003·1 author

137citations

National Image and Competitive Advantage: The Theory and Practice of Country-of-Origin Effect

Journal of Brand Management·2002·1 author

138citations

Impications of National Identity for Marketing Strategy

The Marketing Review·2001·1 author

16citations

Advertising and the mind of the consumer: What works, what doesn't and why

Journal of Brand Management·2001·1 author·other

25citations

Differentiate or die: Survival in our era of killer competition

Journal of Brand Management·2000·1 author·other

60citations

Corporate identity and corporate communications: the antidote to merger madness

Corporate Communications An International Journal·1999·2 authors

127citations

Merger Madness: The Final Coup de Grâce

Journal of General Management·1999·2 authors

23citations