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Luxury fashion branding — Trends, tactics, techniques · Study

WorkLuxury fashion branding — Trends, tactics, techniques

Keith Dinnie2009

Work2009

Luxury fashion branding — Trends, tactics, techniques

56 citations·0/0 files stored·Journal of Brand Management

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Fashion and Cultural Textiles

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2020Digital atmosphere of fashion retail stores 2018Consumers’ prestige-seeking behavior in premium food markets: Application of the theory of the leisure class 2019Hedonic and utilitarian value as a mediator of men’s intention to purchase cosmetics 2021Understanding the antecedents to luxury brand consumer behavior 2021Market targeting with social influences and risk aversion in a co-branding alliance 2022Examining the Mediating Role of Consumer Desire for Luxury Can Perceived Sustainability and Natural Rarity Evoke Willingness to Pay More?2023Climate change risks, sustainability and luxury branding: Friend or a foe

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Year2009

Typeother

Published2009-03-01

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations56

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1057/bm.2008.34

openalex_workW2092534367

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