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Luxury fashion branding — Trends, tactics, techniques
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Luxury fashion branding — Trends, tactics, techniques (2009)Luxury fashion branding — Trends, tactics…Climate change risks, sustainability and luxury branding: Friend or a foe (2023)Climate change risks, sustain…Examining the Mediating Role of Consumer Desire for Luxury Can Perceived Sustainability and Natural Rarity Evoke Willingness to Pay More? (2022)Examining the Mediating Role …Understanding the antecedents to luxury brand consumer behavior (2021)Understanding the antecedents…Market targeting with social influences and risk aversion in a co-branding alliance (2021)Market targeting with social …Digital atmosphere of fashion retail stores (2020)Digital atmosphere of fashion…Hedonic and utilitarian value as a mediator of men’s intention to purchase cosmetics (2019)Hedonic and utilitarian value…Consumers’ prestige-seeking behavior in premium food markets: Application of the theory of the leisure class (2018)Consumers’ prestige-seeking b…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Green pride in sustainable versus premium brand decisions (2022)The Paradox of Sustainability and Luxury Consumption: The Role of Value Perceptions and Consumer Income (2022)Understanding the role of image, quality and price for developing prestigious mass brands (2022)The Commitment-Trust Theory of Relationship Marketing (1994)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Decoding men’s behavioral responses toward green cosmetics: an investigation based on the belief decomposition approach (2022)How product design affects repurchase intention, eWOM, and museum visit intention: museum mystery boxes in China (2023)The effects of brand collaboration with the online game on customer equity and purchase intention: moderating effect of fashion brand type (2023)Distinction: A Social Critique of the Judgement of Taste. (1985)\nThe use of partial least squares path modeling in international marketing (2009)Distinction: A Social Critique of the Judgement of Taste* (2018)Retail atmospherics effect on store performance and personalised shopper behaviour: a cognitive computing approach (2021)The Moderating Effect of Store Format on the Relationships Between ICT, Innovation and Sustainability in Retailing (2021)The acquirements of e-service quality in fashion e-storescapes: mediating effect in an S-O-R model (2023)Portfolio Selection: Efficient Diversification of Investments (1959)A Course in Game Theory (1994)Pricing and the Newsvendor Problem: A Review with Extensions (1999)Socially responsible product-positioning: Impact of halo/horns spillover on product image (2022)Collaborative-commerce in supply chains: A review and classification of analytical models (2023)Risk-averse behavior and incentive policies: A new perspective on spatial–temporal traceability supervision in construction logistics supply chains (2024)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Brand innovativeness and brand equity: the mediating role of brand attitude and the moderating role of perceived brand ethicality (2024)The consumer socialization process: How social media affects youth luxury consumption (2025)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)Firm Resources and Sustained Competitive Advantage (1991)The theory of planned behavior (1991)A Theory of Cognitive Dissonance (1957)A Review and Synthesis of the Measurement Invariance Literature: Suggestions, Practices, and Recommendations for Organizational Research (2000)
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  • 2020Digital atmosphere of fashion retail stores43 cited
  • 2018Consumers’ prestige-seeking behavior in premium food markets: Application of the theory of the leisure class41 cited
  • 2019Hedonic and utilitarian value as a mediator of men’s intention to purchase cosmetics39 cited
  • 2021Understanding the antecedents to luxury brand consumer behavior30 cited
  • 2021Market targeting with social influences and risk aversion in a co-branding alliance29 cited
  • 2022Examining the Mediating Role of Consumer Desire for Luxury Can Perceived Sustainability and Natural Rarity Evoke Willingness to Pay More?19 cited
  • 2023Climate change risks, sustainability and luxury branding: Friend or a foe17 cited

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