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Cited by

• 2009Corporate social responsibility and developing countries439 cited
• 2012Continuance of mHealth services at the bottom of the pyramid: the roles of service quality and trust181 cited
• 2011Market entry of multinational companies in markets at the bottom of the pyramid: A learning perspective128 cited
• 2017Business models to serve low-income consumers in emerging markets77 cited
• 2009Advancing the Business and Human Rights Agenda: Dialogue, Empowerment, and Constructive Engagement73 cited
• 2014Turning hustlers into entrepreneurs, and social needs into market demands: Corporate–community encounters in Nairobi, Kenya68 cited
• 2009Understanding the influence of literacy on consumer memory: The role of pictorial elements55 cited
• 2016Reverse logistics and informal valorisation at the Base of the Pyramid: A case study on sustainability synergies and trade-offs52 cited
• 2011Governmentality at the Base-of-the-Pyramid51 cited
• 2014The contribution of VSA and SDL perspectives to strategic thinking in emerging economies39 cited
• 2012Design considerations for base of the pyramid(BoP) projects38 cited
• 2020Bottoms up: Delivering sustainable value in the base of the pyramid37 cited
• 2015Business model innovation36 cited