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Sponsorship and CSR: is there a link? A conceptual framework

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References

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1988CORPORATE SOCIAL RESPONSIBILITY AND FIRM FINANCIAL PERFORMANCE.

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3,148 cited

1982An Investigation into the Determinants of Customer Satisfaction2,914 cited

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2016Which sport sponsorships most impact sponsor CSR image?55 cited
2015Corporate social responsibility through sport: a longitudinal study of the FTSE100 companies53 cited
2018Sports Sponsorships of Food and Nonalcoholic Beverages38 cited
2020CSR in sport sponsorship consumers' perceptions of a sponsoring brand's CSR36 cited
2019Social responsibility and event-sponsor portfolio fit33 cited
2016What makes an effective CSR program? An analysis of the constructs of a cause-related participant sport sponsorship event31 cited
2015How Corporate Sponsors Can Optimize the Impact of Their Message Content30 cited
2015The Olympic Effect: Employee Reactions to Their Employer's Sponsorship of a High‐Profile Global Sporting Event28 cited
2020Congruent charitable cause sponsorship effect: Air travelers’ perceived benefits, satisfaction and behavioral intention27 cited
2013Determinants of Community‐Based Sponsorship Impact on Self‐Congruity25 cited
2018Sponsorship as an internal branding tool and its effects on employees’ identification with the brand25 cited
2017The role of negative publicity in consumer evaluations of sports stars and their sponsors24 cited
2018Moral Imagination, Parasocial Brand Love, and Customer Citizenship Behavior: Travelers’ Relationship with Sponsoring Airline Brands in the United States22 cited
2018Entrepreneurial Marketing and Airline-Cause Sponsorship Congruence: Passenger Sponsorship Response to US-Based Full-Service Airlines22 cited