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Segmentation Based on Affinity for Advertising

5 references·16 citing·54 second hopsampled

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References

1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited
1993Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising620 cited
1994Public Assessment of TV Advertising: Faint Praise and Harsh Criticism286 cited
1994Identifying Who Dislikes Television Advertising: Not by Demographics Alone176 cited
1990The Relative Roles of Brand Beliefs and Attitude toward the Ad as Mediators of Brand Attitude: A Second Look148 cited

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2018Influence of e-WOM engagement on consumer purchase intention in social commerce291 cited
2015Is this for me? How Consumers Respond to Personalized Advertising on Social Network Sites209 cited
2003Understanding the new bases for global market segmentation96 cited
2018Examining fan engagement through social networking sites88 cited
2016Media generations and their advertising attitudes and avoidance: a six-country comparison84 cited
2001Living with Ambivalence71 cited
2013Disclosing Celebrity Endorsement in a Television Program to Mitigate Persuasion: How Disclosure Type and Celebrity Credibility Interact58 cited
2006An Examination of Consumers' Attitudes and Beliefs towards Web Site Advertising56 cited
2021

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Are you talking to me? Generation X, Y, Z responses to mobile advertising

55 cited

2015In ads we trust. Religiousness as a predictor of advertising trustworthiness and avoidance49 cited

2021Role of green advertisement authenticity in determining customers' pro‐environmental behavior44 cited

2011Mixing advertising and editorial content in radio programmes43 cited

2007The Role of Flow in Web Site Effectiveness40 cited

2020The influence of different levels of musical fit on the efficiency of audio-visual advertising38 cited

2006Online Shopping Interface Components: Relative Importance as Peripheral and Central Cues37 cited

2011The March to Reliable Metrics30 cited