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ArticleExecutive action in marketing

Alfred R. Oxenfeldt1966

Article1966

Executive action in marketing

Alfred R. Oxenfeldt

43 citations·0/0 files stored·Andalas University Repository (Andalas University)

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Marketing and Advertising Strategies Consumer Behavior and Marketing Influence Organizational Management and Innovation

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1981Seeking Strategic Involvement 1979The Differential Method of Pricing 1976The Use of Sales Quotas by Industrial Firms 1988Marketing's Role in Strategic and Tactical Planning

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Year1966

Typearticle

Published1966-01-01

VenueAndalas University Repository (Andalas University)

Languageen

Citations43

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ShelfMarketing and Advertising Strategies

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openalex_workW618961819

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