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Executive action in marketing
0 references·4 citing·13 second hop
Executive action in marketing (1966)Executive action in marketingMarketing's Role in Strategic and Tactical Planning (1988)Marketing's Role in Strategic…Seeking Strategic Involvement (1981)Seeking Strategic InvolvementThe Differential Method of Pricing (1979)The Differential Method of Pr…The Use of Sales Quotas by Industrial Firms (1976)The Use of Sales Quotas by In…Management of the Sales Force (1970)Selecting Appropriate Sales Quota Plan Structures and Quota-Setting Procedures (1997)Of strategies, deliberate and emergent (1985)The Concept of Corporate Strategy (1987)The marketing and strategic planning interface (1989)Marketing management: analysis. planning. implementation and control (2000)Some Problems in Market Distribution (1915)Organizational Psychology (1966)Developing Purchasing Strategies (1978)Formation des acheteurs canadiens : d’une volonté stratégique à une action opérationnelle (2007)The Dynamics of Procurement Management - A Complexity Approach (2012)The Coase Theorem and Suboptimization in Marketing Channels (1987)Determining advertising budgets for service enterprises (1996)
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  • 1981Seeking Strategic Involvement25 cited
  • 1979The Differential Method of Pricing18 cited
  • 1976The Use of Sales Quotas by Industrial Firms15 cited
  • 1988Marketing's Role in Strategic and Tactical Planning12 cited

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