References

No references inside the corpus for this window.

Cited by

• 2007Strategic, Operational, and Analytical Customer Relationship Management99 cited
• 2012Customer Relationship Management ( CRM) in Hotel Industry : A framework Proposal on the Relationship among CRM Dimensions, Marketing Capabilities, and Hotel Performance86 cited
• 2010A Relationship Approach to Higher Education Institution Stakeholder Management81 cited
• 2013Strategic Customer Management: Integrating Relationship Marketing and CRM69 cited
• 2009What lies behind the concept of customer relationship management? Discussing the essence of CRM through a phenomenological approach64 cited
• 2013Developing customised CRM projects: The role of industry norms, organisational context and customer expectations on CRM implementation48 cited
• 2010A unified definition of CRM towards the successful adoption and implementation44 cited
• 2016CRM Adoption in a Higher Education Institution43 cited
• 2021The determinant factors for the adoption of CRM in the Palestinian SMEs: The moderating effect of firm size41 cited
• 2013Customer Relationship Management Scale for the Business-to-Consumer Market: Exploratory and Confirmatory Validation and Models Comparison41 cited
• 2007The strategic value of CRM: a technology adoption perspective38 cited
• 2015CUSTOMER RELATIONSHIP MANAGEMENT: CONCEPT AND IMPORTANCE FOR BANKING SECTOR33 cited
• 2015