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Elements of Direct Marketing
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Elements of Direct Marketing (1984)Elements of Direct MarketingMarktsegmentierung als Basis eines Direct-Marketing-Konzepts (2002)Marktsegmentierung als Basis …Evaluating Direct Marketing Campaigns: recent findings and future research topics (2002)Evaluating Direct Marketing C…Issues influencing marcoms in a global context (1997)Issues influencing marcoms in…Harnessing the power of database marketing (1996)Harnessing the power of datab…The definition of direct marketing: A rejoinder to bauer and miglautsch (1995)The definition of direct mark…Success in Database Marketing: Some Crucial Factors (1992)Success in Database Marketing…Database Marketing: A Channel, a Medium, or a Strategic Approach? (1991)Database Marketing: A Channel…Older adults’ responses to direct marketing methods (1990)Older adults’ responses to di…Die Betriebswirtschaft (1953)Defining the Business: The Starting Point of Strategic Planning (1980)Implanting Strategic Management (2018)Health education and the media (1981)The new marketing—Developing long-term interactive relationships (1987)Direct Marketing Management (1989)Direct marketing communications in the UK: a study of growth, past, present and future (1996)Broadening the Concept of Marketing (1969)Broadening the Concept of Marketing (1969)A Generic Concept of Marketing (1972)Marketing Research (1970)How information gives you competitive advantage (1985)Marketing management: analysis. planning. implementation and control (2000)Aligning IT and marketing — The impact of database marketing and CRM (2005)Relationship Marketing in Australian Professional Sport: An Extension of the Shani Framework (2008)Relationship Marketing: An Important Tool For Success In The Marketplace (2011)Does Advertising Belong in the Capital Budget? (1966)Database marketing for competitive advantage (1987)Database Marketing: Strategy or Tactical Tool? (1994)THE GLOBALIZATION OF MARKETS (1983)The Changing Role of Marketing in the Corporation (1992)Reengineering the corporation: A manifesto for business revolution (1993)Perceived Risk and Consumer Decision-Making: The Case of Telephone Shopping (1964)Market research and analysis (1979)The Elderly Consumer and Adoption of Technologies (1985)TV viewer characteristics and “Results beyond response” (1992)The Value of Purchase History Data in Target Marketing (1996)Market Segmentation: Conceptual and Methodological Foundations (1997)Customer lifetime value: Marketing models and applications (1998)
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  • 1996Harnessing the power of database marketing26 cited
  • 1992Success in Database Marketing: Some Crucial Factors22 cited
  • 1991Database Marketing: A Channel, a Medium, or a Strategic Approach?13 cited
  • 1990Older adults’ responses to direct marketing methods11 cited
  • 2002Marktsegmentierung als Basis eines Direct-Marketing-Konzepts9 cited
  • 1997Issues influencing marcoms in a global context8 cited
  • 1995The definition of direct marketing: A rejoinder to bauer and miglautsch8 cited
  • 2002Evaluating Direct Marketing Campaigns: recent findings and future research topics8 cited

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