Article1995

Advances in relationship marketing

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Customer Service Quality and Loyalty Marketing and Advertising Strategies Customer churn and segmentation

Abstract

The evolution of relationship marketing managing the six markets customer retention and loyalty integrating quality, customer service and marketing future directions in relationship marketing.

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2004Relationships, networks and the learning regions: case evidence from the Peak District National Park 1999Marketing Capabilities and Firm Performance: A Hierarchical Model 1999A Review of the ‘Value’ Literature and Implications for Relationship Marketing 1996Global key account management and systems selling 1997Internal networks for internal marketing 1999Relationship marketing in private banking in South Africa 2004Public sector purchasing of health services: A comparison with private sector purchasing 2004Partnering paradigms? Knowledge management and relationship marketing

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