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Tourism Marketing for Cities and Towns: Using Branding and Events to Attract Tourists · Study

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ArticleTourism Marketing for Cities and Towns: Using Branding and Events to Attract Tourists

Bonita M. Kolb2006

Article2006

Tourism Marketing for Cities and Towns: Using Branding and Events to Attract Tourists

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Diverse Aspects of Tourism Research Sport and Mega-Event Impacts Business, Innovation, and Economy

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2008Urban Ethnic Festivals, Neighborhoods, and the Multiple Realities of Marketing Place 2008City brand management (CBM): The case of Kazakhstan 2015Preserving Tokyo’s Alleyways: from Marginal to Neighbourhood Place?2010Reimaging the City: Istanbul towards Globalization and Commodification

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Year2006

Typearticle

Published2006-03-27

Languageen

Citations102

Files0 public / 0

ShelfDiverse Aspects of Tourism Research

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openalex_workW625330091

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