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Construction marketing a professional approach
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Construction marketing a professional approach (1992)Construction marketing a professional app…Application of Marketing Strategies in Nigerian Quantity Surveying Firms (2015)Application of Marketing Stra…Strategies for Developing Countries to Expand Their Shares in the Global Construction Market: Phase-Based SWOT and AAA Analyses of Korea (2010)Strategies for Developing Cou…Strengths, Weaknesses, Opportunities, and Threats: Case Study of Consulting Firms in Shenzhen, China (2009)Strengths, Weaknesses, Opport…Strengths, Weaknesses, Opportunities, and Threats for Architectural, Engineering, and Construction Firms: Case Study of Vietnam (2009)Strengths, Weaknesses, Opport…Are Chinese contractors competitive in international markets? (2008)Are Chinese contractors compe…Strengths, Weaknesses, Opportunities, and Threats for Foreign-Invested Construction Enterprises: A China Study (2006)Strengths, Weaknesses, Opport…Resource-Based View and Critical Success Factors: A Study on Small and Medium Sized Contracting Enterprises (SMCEs) in Malaysia (2005)Resource-Based View and Criti…Neural network model for contractors' prequalification for local authority projects (1999)Neural network model for cont…A review of changes in the UK construction industry (1996)A review of changes in the UK…Marketing Function in U.K. Construction Contracting and Professional Firms (1995)Marketing Function in U.K. Co…Principles of Marketing (1972)Strategic marketing management: planning, implementation and control (1992)Strategic planning for competitive advantage in construction (1992)Strategic Assets Driving Organizational Capabilities of Thai Construction Firms (2009)Factors determining the marketing strategies of construction firms: construction professionals' perspective (2020)The TOWS matrix—A tool for situational analysis (1982)Risk Assessment for Construction Joint Ventures in China (2001)Bringing SWOT into Focus (2003)Local Operations of Chinese Construction Firms in Africa: An Empirical Survey (2009)Developing Construction Professional Services in the International Market: SWOT Analysis of China (2013)Risk management for overseas construction projects (1995)Internationalization of Chinese Construction Enterprises (2003)Factors Formulating the Competitiveness of the Chinese Construction Industry: Empirical Investigation (2012)Agglomeration and Competitive Position of Contractors in the International Construction Sector (2017)A resource‐based view of the firm (1984)The cornerstones of competitive advantage: A resource‐based view (1993)Firm resources and sustained competitive advantage (2004)Personality traits and firm performance: the mediating effect of competitive advantage (2013)The Nature of the Firm (1937)Case Study Research: Design and Methods (1984)Case study research: design and methods (2011)Factors affecting international construction joint ventures: a systematic literature review (2020)Approaches for Making Risk-Based Go/No-Go Decision for International Projects (2001)Modelling global risk factors affecting construction cost performance (2003)Marketing Management: Analysis, Planning and Control (1973)Organizational Culture and Marketing: Defining the Research Agenda (1989)Marketing management: analysis. planning. implementation and control (2000)Construction Marketing: Developing a Reference Framework (2017)A Discriminant Analysis of Predictors of Business Failure (1972)Criteria for contractor selection (1997)Which contractor selection methodology? (1998)A fuzzy sets based contractor prequalification procedure (2011)The impact of contractors' prequalification on construction project delivery in Nigeria (2012)Construction Contractors Ranking Method Using Multiple Decision-Makers and Multiattribute Fuzzy Weighted Average (2014)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)The Eclectic Paradigm of International Production: A Restatement and Some Possible Extensions (1988)The International Operations of National Firms: A Study of Direct Foreign Investment (2009)Services Marketing: People, Technology, Strategy (1984)Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy (1988)Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)
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Cited by

  • 2008Are Chinese contractors competitive in international markets?64 cited
  • 1999Neural network model for contractors' prequalification for local authority projects64 cited
  • 1996A review of changes in the UK construction industry50 cited
  • 2005Resource-Based View and Critical Success Factors: A Study on Small and Medium Sized Contracting Enterprises (SMCEs) in Malaysia49 cited
  • 2009Strengths, Weaknesses, Opportunities, and Threats for Architectural, Engineering, and Construction Firms: Case Study of Vietnam49 cited
  • 2006Strengths, Weaknesses, Opportunities, and Threats for Foreign-Invested Construction Enterprises: A China Study47 cited
  • 2010Strategies for Developing Countries to Expand Their Shares in the Global Construction Market: Phase-Based SWOT and AAA Analyses of Korea41 cited
  • 2009Strengths, Weaknesses, Opportunities, and Threats: Case Study of Consulting Firms in Shenzhen, China38 cited
  • 1995Marketing Function in U.K. Construction Contracting and Professional Firms19 cited
  • 2015Application of Marketing Strategies in Nigerian Quantity Surveying Firms15 cited

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