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Visualizing brand personality and personal branding
16 references·1 citing·39 second hop
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References

  • 2005Three Approaches to Qualitative Content Analysis44,511 cited
  • 1984Content Analysis: An Introduction to its Methodology.24,312 cited
  • 2008The qualitative content analysis process22,573 cited
  • 2005The SAGE handbook of qualitative research10,183 cited
  • 2013Content analysis and thematic analysis: Implications for conducting a qualitative descriptive study8,321 cited
  • 2004Co-creation experiences: The next practice in value creation6,502 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 2011Social media? Get serious! Understanding the functional building blocks of social media4,968 cited
  • 2009Social media: The new hybrid element of the promotion mix4,108 cited
  • 1977Image-Music-Text3,641 cited
  • 2009Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site2,453 cited
  • 2009How Brand Community Practices Create Value2,441 cited
  • 2005Analyzing media messages using quantitative content analysis in research2,236 cited
  • 2000Cultivating Service Brand Equity1,733 cited
  • 2003Psychological Implications of Customer Participation in Co-Production1,495 cited

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  • 2006Direct and indirect effects of self-image congruence on brand loyalty971 cited
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    • 2018The Fashion Paradox: Deciphering the Relationship between Consumer Behaviour and Evolving Marketing Trends10 cited