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Exploring cosmetics advertising in southern China
16 references·1 citing·46 second hop
Exploring cosmetics advertising in southern China (2009)Exploring cosmetics advertising in southe…Advertising as Communication (2008)Advertising as CommunicationCHINESE CONSUMER READINGS OF GLOBAL AND LOCAL ADVERTISING APPEALS (2004)CHINESE CONSUMER READINGS OF …Advertising in China: product branding and beyond (2002)Advertising in China: product…More than just a pretty face: conversational protocols and the affordances of embodiment (2001)More than just a pretty face:…Chinese puzzles and paradoxes: conducting business research in China (2001)Chinese puzzles and paradoxes…Brand naming in China: a linguistic approach (1997)Brand naming in China: a ling…Business Advertising Appeals as a Mirror of Cultural Dimensions: A Study of Eleven Countries (1996)Business Advertising Appeals …Review of a 40‐year debate in international advertising (1995)Review of a 40‐year debate in…Reflections of Cultural Values: A Content Analysis of Chinese Magazine Advertisements From 1982 and 1992 (1994)Reflections of Cultural Value…International Advertising Strategies: Global Commitment to Local Vision (1992)International Advertising Str…Influence of popular erotica on judgments of strangers and mates (1989)Influence of popular erotica …International Marketing Policy: A Discussion of the Standardization Construct and its Relevance for Corporate Policy (1986)International Marketing Polic…GLOBAL STANDARDIZATION—COURTING DANGER (1986)GLOBAL STANDARDIZATION—COURTI…Contrast effects and judgments of physical attractiveness: When beauty becomes a social problem. (1980)Contrast effects and judgment…Coordinating International Advertising (1978)Coordinating International Ad…Basic Marketing: A Managerial Approach (1978)Basic Marketing: A Managerial…In‐store shopping experience in China and France (2013)In‐store shopping experience …THE GLOBALIZATION OF MARKETS (1983)THE MYTH OF GLOBALIZATION (1986)Becoming a Consumer Society: A Longitudinal and Cross-Cultural Content Analysis of Print Ads from Hong Kong, the People's Republic of China, and Taiwan (1989)Standardization/adaptation of international marketing strategy (2003)Multiple roles for branding in international marketing (2007)50 years of research on international standardization and adaptation—From a systematic literature analysis to a theoretical framework (2010)Culture's Consequences: International Differences in Work-Related Values. 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(1991)The Best–Worst Scaling Approach: An Alternative to Schwartz's Values Survey (2008)When east meets west: An exploratory study on Chinese outbound tourists’ travel expectations (2010)Intention to visit and willingness to pay premium for ecotourism: The impact of attitude, materialism, and motivation (2015)International Marketing Effectiveness of Technology-Oriented Small Firms (1980)The Cultural Relativity of Organizational Practices and Theories (1983)International e‐marketing: opportunities and issues (2005)Importance of physical attractiveness in dating behavior. (1966)Measurement of romantic love. (1970)Mirror, Mirror on the Wall... (1984)A Meta-Analysis of Priming Effects on Impression Formation Supporting a General Model of Informational Biases (2004)Sexual media use and relational satisfaction in heterosexual couples (2010)Perceived Effects of Pornography on the Couple Relationship: Initial Findings of Open-Ended, Participant-Informed, “Bottom-Up” Research (2016)On Resonance: A Critical Pluralistic Inquiry Into Advertising Rhetoric (1992)The portrayal of women’s images in magazine advertisements: Goffman’s gender analysis revisited (1997)Empowerment/Sexism: Figuring Female Sexual Agency in Contemporary Advertising (2008)The future is predictable for international marketers (2000)“Glocalization” of business activities: a “glocal strategy” approach (2001)The Changing Role of Marketing in the Corporation (1992)Evolving to a New Dominant Logic for Marketing (2003)Competing through service: Insights from service-dominant logic (2006)
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References

  • 1978Basic Marketing: A Managerial Approach1,663 cited
  • 2008Advertising as Communication576 cited
  • 2004CHINESE CONSUMER READINGS OF GLOBAL AND LOCAL ADVERTISING APPEALS425 cited
  • 1980Contrast effects and judgments of physical attractiveness: When beauty becomes a social problem.388 cited
  • 1996Business Advertising Appeals as a Mirror of Cultural Dimensions: A Study of Eleven Countries357 cited
  • 1989Influence of popular erotica on judgments of strangers and mates250 cited
  • 1986International Marketing Policy: A Discussion of the Standardization Construct and its Relevance for Corporate Policy219 cited
  • 1995Review of a 40‐year debate in international advertising218 cited
  • 1986GLOBAL STANDARDIZATION—COURTING DANGER187 cited
  • 2001Chinese puzzles and paradoxes: conducting business research in China178 cited
  • 2001More than just a pretty face: conversational protocols and the affordances of embodiment140 cited
  • 1994Reflections of Cultural Values: A Content Analysis of Chinese Magazine Advertisements From 1982 and 1992116 cited
  • 1992International Advertising Strategies: Global Commitment to Local Vision110 cited
  • 1978Coordinating International Advertising91 cited
  • 1997Brand naming in China: a linguistic approach

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60 cited
  • 2002Advertising in China: product branding and beyond44 cited
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    • 2013In‐store shopping experience in China and France16 cited