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Advertising research : the internet, consumer behavior, and strategy
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  • 2013Relationships among community interaction characteristics, perceived benefits, community commitment, and oppositional brand loyalty in online brand communities336 cited
  • 2016How community interactions contribute to harmonious community relationships and customers’ identification in online brand community111 cited
  • 2015Does the Brand Name Matter to Purchase Decision? The Case of Mobile Phone12 cited
  • 2012The Impact of Advertising on Consumer Behavior in the Resita City Population12 cited
  • 2014Conceptual Review of the Effects of Advertising on ConsumerBuying Behaviour9 cited

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