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How brands grow: what marketers don't know
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  • 2017Reframing place promotion, place marketing, and place branding - moving beyond conceptual confusion284 cited
  • 2011Loyalty Programmes: Current Knowledge and Research Directions*234 cited
  • 2017The differential impact of brand loyalty on traditional and online word of mouth: The moderating roles of self-brand connection and the desire to help the brand193 cited
  • 2017The impact of brand penetration and awareness on luxury brand desirability:140 cited
  • 2011Loyalty Programs: Generalizations on Their Adoption, Effectiveness and Design79 cited
  • 2013Managing co-creation in professional sports: The antecedents and consequences of ritualized spectator behavior70 cited
  • 2011From Business Intelligence to Competitive Intelligence: Inferring Competitive Measures Using Augmented Site-Centric Data62 cited
  • 2013How to grow a brand: Retain or acquire customers?47 cited
  • 2019Brand loyalty evolution and the impact of category characteristics47 cited
  • 2016The uniqueness of sport: Testing against marketing's empirical laws45 cited
  • 2013Does the duplication of viewing law apply to radio listening?42 cited
  • 2016The Clash of the Titans: On Retailer and Manufacturer Vulnerability in Conflict Delistings42 cited
  • 2017Consumer Behavior Research Methods40 cited

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  • 2018Are Promoters Valuable Customers? An Application of the Net Promoter Scale to Predict Future Customer Spend36 cited
  • 2015Which Employers Offer Hope for Mainstream Job Opportunities for Disabled People?34 cited
  • 2018Advertising spending patterns and competitor impact33 cited