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Status quo und Besonderheiten der B-to-B-Markenführung
16 references·0 citing·41 second hop
Status quo und Besonderheiten der B-to-B-Markenführung (2010)Status quo und Besonderheiten der B-to-B-…A literature review and future agenda for B2B branding: Challenges of branding in a B2B context (2011)A literature review and futur…Significance of corporate brand for business-to-business companies (2008)Significance of corporate bra…The Implications of Business-to-Business and Consumer Market Differences for B2B Branding Strategy (2007)The Implications of Business-…Strategic Brand Management (2007)Strategic Brand ManagementB2B Brand Management (2007)B2B Brand ManagementBegriffsabgrenzungen und Erscheinungsformen von Marken (2004)Begriffsabgrenzungen und Ersc…Managementkonzept der identitätsorientierten Markenführung (2002)Managementkonzept der identit…Defining A "Brand": Beyond The Literature With Experts' Interpretations (1998)Defining A "Brand": Beyond Th…Business Marketing Management (1998)Business Marketing ManagementAn exploration of branding in industrial markets (1997)An exploration of branding in…Brand Equity in the Business‐to‐Business Sector (1993)Brand Equity in the Business‐…Do brand names differentiate identical industrial products? (1979)Do brand names differentiate …Zum Verständnis und Selbstverständnis des Markenwesens (1978)Zum Verständnis und Selbstver…Patterns in Strategy Formation (1978)Patterns in Strategy FormationDifference in Attribute Importance for Different Industrial Products (1974)Difference in Attribute Impor…Die Betriebswirtschaft (1953)Die BetriebswirtschaftCompetitive advantage, creating and sustaining superior performance (1985)Competitive Advantage: Creating and Sustaining Superior Performance (1985)The Commitment-Trust Theory of Relationship Marketing (1994)Brand Values Related to Industrial Products (2001)The power of emotion: Brand communication in business-to-business markets (2004)Marketing capabilities: Antecedents and implications for B2B SME performance (2010)Industrial buying and creative marketing (1967)Organizational Buying Behavior (1973)Business Market Management: : Understanding, Creating, and Delivering Value (1999)A model to investigate the influence of marketing-mix efforts and corporate image on brand equity in the IT software sector (2010)Business to business digital content marketing: marketers’ perceptions of best practice (2014)What messages to post? Evaluating the popularity of social media communications in business versus consumer markets (2016)Strategy-Making in Three Modes (1973)Firm Resources and Sustained Competitive Advantage (1991)Strategic assets and organizational rent (1993)Firm resources and sustained competitive advantage (2004)Consumer Evaluations of Brand Extensions (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Marketing management: analysis. planning. implementation and control (2000)Experience as a moderator of involvement and satisfaction on brand loyalty in a business-to-business setting 02-314R (2004)The impact of customer experience on brand equity in a business-to-business services setting (2009)Building industrial brand equity by leveraging firm capabilities and co-creating value with customers (2015)Building Strong Brands (1995)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)A framework of brand value in B2B markets: The contributing role of functional and emotional components (2011)A comparison of social media marketing between B2B, B2C and mixed business models (2018)Corporate branding and corporate brand performance (2001)CITY BRANDING: AN EFFECTIVE ASSERTION OF IDENTITY OR A TRANSITORY MARKETING TRICK? (2005)A model of customer-based brand equity and its application to multiple destinations (2008)A prototype expert system for the evaluation and selection of potential suppliers (1996)Linking Customer Management Effort to Customer Profitability in Business Markets (2004)A hybrid approach to supplier selection for the maintenance of a competitive supply chain (2007)Customer-based brand equity for a destination (2007)A model of destination branding: Integrating the concepts of the branding and destination image (2010)Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)Customer satisfaction in industrial markets: dimensional and multiple role issues (2001)Trust in industrial service relationships: behavioral consequences, antecedents and the moderating effect of the duration of the relationship (2002)Relationship Value in Business Markets: The Construct and Its Dimensions (2005)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)Multigroup Analysis in Partial Least Squares (PLS) Path Modeling: Alternative Methods and Empirical Results (2011)School Bullying: Development and Some Important Challenges (2013)
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References

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  • 1978Patterns in Strategy Formation3,533 cited
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  • 1998Defining A "Brand": Beyond The Literature With Experts' Interpretations622 cited
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  • 2004Begriffsabgrenzungen und Erscheinungsformen von Marken85 cited
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  • 2002Managementkonzept der identitätsorientierten Markenführung53 cited
  • 2008Significance of corporate brand for business-to-business companies51 cited
  • 2007The Implications of Business-to-Business and Consumer Market Differences for B2B Branding Strategy

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