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Advertising : its principles, practice, and technique
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Advertising : its principles, practice, and technique (2010)Advertising : its principles, practice, a…Rethinking Harlow Gale: The Psychical Influences on His Contributions to Advertising and Their Enduring Reverberations (2023)Rethinking Harlow Gale: The P…Competitive advantage for life: an industry view of marketing communication education (2023)Competitive advantage for lif…The customer value proposition: evolution, development, and application in marketing (2017)The customer value propositio…A History of Industrial and Organizational Psychology (2012)A History of Industrial and O…Do opposites attract? Understanding opposition in promotion (2011)Do opposites attract? Underst…The History of Outdoor Advertising Regulation in the United States (1995)The History of Outdoor Advert…Advertising Research in the Pre-Depression Years: A Cultural History (1993)Advertising Research in the P…A theory of human motivation. (1943)Coefficient Alpha and the Internal Structure of Tests (1951)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Relationships Between Moral Disengagement, Work Characteristics and Workplace Harassment (2010)I-O Psychology from the 1930s to the Twenty-First Century (2018)Expanding the I-O psychology mindset to organizational success (2022)Marketing's "Scarlet Letter": The Theory and Practice of Corrective Advertising (1984)Intended and Unintended Consequences of Warning Messages: A Review and Synthesis of Empirical Research (1994)A Technology Whose Time Has Come or the Same Old Litter on a Stick? An Analysis of Changeable Message Billboards (1997)The History and Development of Advertising (2000)Newspapers and Parties: How Advertising Revenues Created an Independent Press (2011)Public Perceptions of Billboards: A Meta-Analysis (2017)Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads (1991)The Adaptive Decision Maker (1993)The Adaptive Decision Maker (1994)Advertising creativity and its effects: a meta-analysis of the moderating role of modality (2022)Depicting Humans, Animals, and Objects in Motion: The Effect of Implied Motion on Engagement and Persuasion in Advertising (2024)The Social Construction of Reality (1967)The Interpretation of Cultures (1974)A Fateful Triangle? Tales of Art, Commerce, and Science from the Irish Advertising Field (2008)Making the Ledgers Talk: Customer Control and the Origins of Retail Data Mining, 1920–1940 (2012)The Interpretation of Cultures (2017)Market Orientation: Antecedents and Consequences (1993)The cornerstones of competitive advantage: A resource‐based view (1993)Evolving to a New Dominant Logic for Marketing (2003)Conceptualizing and communicating value in business markets: From value in exchange to value in use (2018)Sales profession and professionals in the age of digitization and artificial intelligence technologies: concepts, priorities, and questions (2019)Designing conceptual articles: four approaches (2020)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)From Marketing Mix to Relationship Marketing (1994)Nietzsche, Genealogy, History (2019)An ontology of consumers as distributed networks: a question of cause and effect (2024)It is not consumption technologies that have put the ‘self’ in peril (2024)Light selves: where (and what) are the politics in consumer culture theory? (2024)American Higher Education: A History (1996)National Conference of State Legislatures (2011)Investigating Mental Health of US College Students During the COVID-19 Pandemic: Cross-Sectional Survey Study (2020)
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  • 2017The customer value proposition: evolution, development, and application in marketing572 cited
  • 2012A History of Industrial and Organizational Psychology28 cited
  • 1995The History of Outdoor Advertising Regulation in the United States26 cited
  • 2011Do opposites attract? Understanding opposition in promotion17 cited
  • 1993Advertising Research in the Pre-Depression Years: A Cultural History15 cited
  • 2023Rethinking Harlow Gale: The Psychical Influences on His Contributions to Advertising and Their Enduring Reverberations10 cited
  • 2023Competitive advantage for life: an industry view of marketing communication education7 cited

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