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Green Marketing Management
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Green Marketing Management (2010)Green Marketing ManagementThe Impact of 7Ps Green Marketing Mix on Customer Commitment and Willingness to Pay a Premium Price: Evidence from Vietnam (2025)The Impact of 7Ps Green Marke…The Economarketing Model: Development of Productive and Sustainable Tourism Area (2023)The Economarketing Model: Dev…Determinants of innovative green electronics: An experimental study of eco-friendly laptop computers (2021)Determinants of innovative gr…Sustainable marketing: The effects of environmental consciousness, lifestyle and involvement degree on environmentally friendly purchasing behavior (2020)Sustainable marketing: The ef…Linking green marketing strategy, religiosity, and firm performance: Evidence form Indonesian SMEs (2020)Linking green marketing strat…GREEN MARKETING MIX BERPENGARUH TERHADAP KEPUTUSAN PEMBELIAN PRODUK BIG TREE FARMS DI LOTUS FOOD SERVICES (2020)GREEN MARKETING MIX BERPENGAR…Are Consumers Always Greener on the Other Side of the Fence? 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  • 2015Beyond the Curriculum: Integrating Sustainability into Business Schools139 cited
  • 2012Barriers to downward carbon emission: Exploring sustainable consumption in the face of the glass floor92 cited
  • 2020Sustainable marketing: The effects of environmental consciousness, lifestyle and involvement degree on environmentally friendly purchasing behavior51 cited
  • 2018Climate change behaviors related to purchase and use of personal cars: Development and validation of eco-socially conscious consumer behavior scale47 cited
  • 2016GREEN MARKETING AS A MEDIATOR BETWEEN SUPPLY CHAIN MANAGEMENT AND ORGANIZATIONAL PERFORMANCE36 cited
  • 2018Does impact of price endings differ for the non-green and green products? Role of product categories and price levels27 cited
  • 2021Determinants of innovative green electronics: An experimental study of eco-friendly laptop computers25 cited
  • 2020Are Consumers Always Greener on the Other Side of the Fence? Factors That Influence Green Purchase Intentions – The Context of Croatian and Swedish Consumers23 cited
  • 2025The Impact of 7Ps Green Marketing Mix on Customer Commitment and Willingness to Pay a Premium Price: Evidence from Vietnam22 cited
  • 2017Luxury, Sustainability, and Corporate Social Responsibility: Insights from Fashion Luxury Case Studies and Consumers’ Perceptions22 cited
  • 2023The Economarketing Model: Development of Productive and Sustainable Tourism Area21 cited
  • 2019PENGARUH GREEN MARKETING DAN BRAND IMAGE TERHADAP LOYALITAS PELANGGAN

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  • 2020Linking green marketing strategy, religiosity, and firm performance: Evidence form Indonesian SMEs17 cited
  • 2020GREEN MARKETING MIX BERPENGARUH TERHADAP KEPUTUSAN PEMBELIAN PRODUK BIG TREE FARMS DI LOTUS FOOD SERVICES16 cited
  • 2019Hubungan green perceived value, green brand image, dan green trust terhadap green purchase intention14 cited
  • 2014PENGARUH GREEN MARKETING TERHADAP CITRA MEREK DAN KEPUTUSAN PEMBELIAN (Studi pada Konsumen The Body Shop Mall Olympic Garden Malang)13 cited