Customer Orientation and Market Action

Michael D. Johnson

145 citations0/0 files stored

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Customer Service Quality and Loyalty Marketing and Advertising Strategies Consumer Behavior and Marketing Influence

Abstract

I. CUSTOMER ORIENTATION AND MARKET ACTION. 1. A Customer Orientation. 2. Market Action. 3. Understanding and Anticipating Customer Needs. II. THE PURCHASE AND CONSUMPTION EXPERIENCE. 4. The Customer Experience Model. 5. Customers in the Market Place. 6. Customer Information Processing. 7. Customer Choice. 8. Customer Satisfaction and Priority Setting. 9. Macro Satisfaction and Firm Strategy. III. IMPLEMENTATION AND QUALITY IMPROVEMENT. 10. Customer Orientation and the Design Function. 11. From Customer Satisfaction to Quality Improvement. Index.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 145 citations exist upstream.

Cited by

2011The Hong Kong tourist satisfaction index 2009Examining antecedents and consequences of tourist satisfaction: A structural modeling approach 2005Interactive influence of genre familiarity, star power, and critics' reviews in the cultural goods industry: The case of motion pictures 2013Mobile banking in a developing economy: A customer-centric model for policy formulation 2003The role of quality practices in service organizations 2002From prisoners to apostles: a typology of repeat buyers and loyal customers in service businesses 2008An empirical analysis of the components of retailer customer loyalty programs 2005The influence of culture upon consumers’ desired value perceptions: A research agenda

Imported from OpenAlex (CC0) — nothing here is generated.