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Using color–odor correspondences for fragrance packaging design · Study

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ArticleUsing color–odor correspondences for fragrance packaging design

Hendrik N.J. Schifferstein2015

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Articlegreen2015

Using color–odor correspondences for fragrance packaging design

Hendrik N.J. Schifferstein · Bryan F. Howell

40 citations·0/0 files stored·Food Quality and Preference

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Consumer Packaging Perceptions and Trends Color perception and design Sensory Analysis and Statistical Methods

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References

1968Attitudinal effects of mere exposure.1989Exposure and affect: Overview and meta-analysis of research, 1968-1987.1985Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments 1998The Influence of Unity and Prototypicality on Aesthetic Responses to New Product Designs 2010Tough package, strong taste: The influence of packaging design on taste impressions and product evaluations 2010Studying the influence of package shape and colour on consumer expectations of milk desserts using word association and conjoint analysis 2001Food, People and Society. A European Perspective of Consumers' Food Choices 2007The multisensory perception of flavor: Assessing the influence of color cues on flavor discrimination responses

Cited by

2020Olfactory-colour crossmodal correspondences in art, science, and design 2018Crossmodal correspondence between color, shapes, and wine odors 2016Using Single Colors and Color Pairs to Communicate Basic Tastes 2017Immersion and emotional reactions to the ambiance of a multiservice space: The role of perceived congruence between odor and brand image

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2018Crossmodal correspondence between color, shapes, and wine odorsarticle · 7 shared references 2020Olfactory-colour crossmodal correspondences in art, science, and designother · 6 shared references 2008Olfactory Discrimination: When Vision Matters?article · 5 shared references 2011A Fruity Note: Crossmodal associations between odors and musical notesarticle · 4 shared references 2014Package Graphic Design: Investigating the Variables that Moderate Consumer Response to Atypical Designsarticle · 4 shared references 2014Cross-Cultural Color-Odor Associationsarticle · 4 shared references

Details

Year2015

Typearticle

Published2015-06-17

VenueFood Quality and Preference

ISSN-L0950-3293

Languageen

Citations40

Files0 public / 0

ShelfConsumer Packaging Perceptions and Trends

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doi10.1016/j.foodqual.2015.06.012

openalex_workW643736241

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2020

Sounds of scents: olfactory-auditory correspondences in the online purchase experience for perfume