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Sponsoring und events im sport : von der instrumentalbetrachtung zur kommunikationsplattform
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Sponsoring und events im sport : von der instrumentalbetrachtung zur kommunikationsplattform (2003)Sponsoring und events im sport : von der …Grundlagen des Sportsponsorings (2018)Grundlagen des Sportsponsorin…Einsatz des Event Marketing für die Marketingkommunikation (2016)Einsatz des Event Marketing f…„Meine Firma, meine Mitarbeiter, meine Heimat.“ Merkmale unternehmerischen Engagements im deutschen Mittelstand (2010)„Meine Firma, meine Mitarbeit…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Social Identity Theory of Intergroup Behavior (2004)Advances in Consumer Research (2025)The Case for and Against Business Assumption of Social Responsibilities (1973)The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders (1991)The Social Responsibility of Business Is to Increase Its Profits (2007)Corporate Regional Responsibility (CRR) (2017)The role of transportation in the persuasiveness of public narratives. (2000)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)Service-dominant logic: continuing the evolution (2007)
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  • 2010„Meine Firma, meine Mitarbeiter, meine Heimat.“ Merkmale unternehmerischen Engagements im deutschen Mittelstand21 cited
  • 2016Einsatz des Event Marketing für die Marketingkommunikation8 cited
  • 2018Grundlagen des Sportsponsorings5 cited

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