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Logo Design Love: A Guide to Creating Iconic Brand Identities
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Logo Design Love: A Guide to Creating Iconic Brand Identities (2009)Logo Design Love: A Guide to Creating Ico…A study of Pinyin as social practice in China’s commercial linguistic landscape (2025)A study of Pinyin as social p…Visual communication via the design of food and beverage packaging (2022)Visual communication via the …The interactive effect of power and self-construal on consumers’ preferences for brand-logo size (2022)The interactive effect of pow…Picking Your Brains: Where and How Neuroscience Tools Can Enhance Marketing Research (2020)Picking Your Brains: Where an…Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity (2019)Let the Logo Do the Talking: …A comprehensive review on logo literature: research topics, findings, and future directions (2019)A comprehensive review on log…Comparative values of variables related to brand logos (2018)Comparative values of variabl…Smiles over Frowns: When Curved Lines Influence Product Preference (2015)Smiles over Frowns: When Curv…Processing different degrees of logo change (2015)Processing different degrees …Logo design in marketing communications: Brand logo complexity moderates exposure effects on brand recognition and brand attitude (2014)Logo design in marketing comm…How to Design a Logo (2014)How to Design a LogoVisual Branding In Graphic Design (2013)Visual Branding In Graphic De…Conflict, arousal, and curiosity. 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(1998)Analyzing the Past to Prepare for the Future: Writing a Literature Review (2002)Neuromarketing: The popularity of the brain-imaging and physiological tools (2021)Cognitive load during planned and unplanned virtual shopping: Evidence from a neurophysiological perspective (2023)Neuromarketing Tools Used in the Marketing Mix: A Systematic Literature and Future Research Agenda (2023)The Measurement of Meaning (1957)International Journal of Business and Social Science (2018)Color Semantics in Human Cognition (2023)Explaining Visual Shape–Taste Crossmodal Correspondences (2023)When visual cues influence taste/flavour perception: A systematic review (2023)The Presentation of Self in Everyday Life. (1956)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Flatness promotes modernity: logo flatness and consumers' perception of brand image (2023)The effect of perceived control on local consumption (2023)Beauty of symmetry ‐ The impact of logo symmetry on perceived product quality (2025)Designing a logo for renewable energy sources with public participation: Empirical evidence from Greece (2020)concept of color psychology and logos to strengthen brand personality of local products (2022)The Intertwining Effect of Visual Perception of the Reusable Packaging and Type of Logo Simplification on Consumers’ Sustainable Awareness (2023)
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Cited by

  • 2020Picking Your Brains: Where and How Neuroscience Tools Can Enhance Marketing Research132 cited
  • 2014Logo design in marketing communications: Brand logo complexity moderates exposure effects on brand recognition and brand attitude119 cited
  • 2019Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity114 cited
  • 2019A comprehensive review on logo literature: research topics, findings, and future directions82 cited
  • 2022Visual communication via the design of food and beverage packaging67 cited
  • 2015Smiles over Frowns: When Curved Lines Influence Product Preference35 cited
  • 2014How to Design a Logo25 cited
  • 2022The interactive effect of power and self-construal on consumers’ preferences for brand-logo size23 cited
  • 2015Processing different degrees of logo change20 cited
  • 2018Comparative values of variables related to brand logos13 cited
  • 2013Visual Branding In Graphic Design8 cited
  • 2025A study of Pinyin as social practice in China’s commercial linguistic landscape3 cited

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