Ways and Means to Increase the Acceptance of Urban Road Pricing

Abstract

The aim of the PRIMA (PRIcing Measured Acceptance) project is to analyze the reasons behind the acceptance or nonacceptance of road pricing schemes and to produce policy recommendations and guidance for implementation of urban road pricing in Europe. One of the characteristics of the project is the combined approaches of the economic and political sciences and case studies that confronted theories of road pricing and decision making with observations of eight European case cities with their varying history, urban geography and traffic policy and their different positions on road pricing. The surveys with 500 citizens and interviews with 30 politicians, experts and stakeholders carried out in each of the eight case cities are a key part of the project. The PRIMA interviews and surveys as well as the practical experiences from the case cities provide some general conclusions with regard to getting acceptance for urban road pricing.

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