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Masowa indywidualizacja w marketingu relacji – obszary badań marketingowych
10 references·0 citing·53 second hop
Masowa indywidualizacja w marketingu relacji – obszary badań marketingowych (2014)Masowa indywidualizacja w marketingu rela…The International Journal of Production Research (2013)The International Journal of …Workplace Spirituality, Organizational Learning Capabilities and Mass Customization: An Integrated Framework (2012)Workplace Spirituality, Organ…It's the thought (and the Effort) That Counts: How Customizing for others Differs from Customizing for Oneself (2011)It's the thought (and the Eff…Comparison of mass customization and generative customization in mass markets (2011)Comparison of mass customizat…Testing the Value of Customization: When Do Customers Really Prefer Products Tailored to Their Preferences? (2009)Testing the Value of Customiz…From Mass Production to Mass Customization: Hindrance Factors, Structural Inertia, and Transition Hazard (2008)From Mass Production to Mass …Marketing Mass-Customized Products: Striking a Balance between Utility and Complexity (2005)Marketing Mass-Customized Pro…Individual differences, motivations, and willingness to use a mass customization option for fashion products (2004)Individual differences, motiv…A new marketing approach to mass customisation (2004)A new marketing approach to m…Mass customization: implementing the emerging paradigm for competitive advantage (1995)Mass customization: implement…A Behavioral Theory of the Firm (1963)A Behavioral Theory of the Firm (1964)The measurement and antecedents of affective, continuance and normative commitment to the organization (1990)The Relationship between Spirituality and Meaning at Work and the Job Happiness and Psychological Well-Being: A Spiritual-Affective Approach to the Psychological Well-Being (2014)The impact of workplace spirituality on work-based learners (2019)Exploring the influence of dimensions of workplace spirituality on innovative work behaviour: role of sense of God (2022)An approach to environmental psychology (1974)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)The experience economy: work is theatre & every business a stage (1999)For fun and profit: Hedonic value from image interactivity and responses toward an online store (2005)Collaborative networked organisations and customer communities: value co-creation and co-innovation in the networking era (2011)The mass customization decade: An updated review of the literature (2012)Co‐creating unique value with customers (2004)Mass Customization: Reflections on the State of the Concept (2004)The future of competition: co-creating unique value with customers (2004)Overcoming Mass Confusion: Collaborative Customer Co-Design in Online Communities (2005)The Practice of Management (2012)Shopping intention at AI-powered automated retail stores (AIPARS) (2020)Human Problem Solving (1972)Loss Aversion in Riskless Choice: A Reference-Dependent Model (1991)Discrete Choice Methods with Simulation (2001)The “I Designed It Myself” Effect in Mass Customization (2009)Digital marketing: A framework, review and research agenda (2016)Exploring attitude–behavior gap in sustainable consumption: comparison of recycled and upcycled fashion products (2018)Review of Psychometric theory (2nd ed.). (1979)Constructive Consumer Choice Processes (1998)Variety for sale: Mass customization or mass confusion? (1998)A conceptual framework of generative customization as an approach to product innovation and fulfillment (2011)Defining Product Data Views for Different Stakeholders (2015)Demand-driven supply chain operations management strategies – a literature review and conceptual model (2020)Estimating Nonresponse Bias in Mail Surveys (1977)The Tacit Dimension (1997)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Consumer Cocreation in New Product Development (2010)Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework (2012)Artificial Intelligence in Utilitarian vs. Hedonic Contexts: The “Word-of-Machine” Effect (2020)A Theory of Cognitive Dissonance (1957)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Perceived Value of the Mass‐Customized Product and Mass Customization Experience for Individual Consumers (2010)Linking strategic flexibility and operational efficiency: The mediating role of ambidextrous operational capabilities (2014)Pandemics and Supply Chain Management Research: Toward a Theoretical Toolbox* (2020)When choice is demotivating: Can one desire too much of a good thing? (2000)Great Expectations?! Assortment Size, Expectations, and Satisfaction (2010)Satisfaction: a behavioral perspective on the consumer (2010)Identity-based consumer behavior (2012)Small details that make big differences (2014)Geographic information systems and science (2005)Geographic information systems and science (2011)Impacts of epidemic outbreaks on supply chains: mapping a research agenda amid the COVID-19 pandemic through a structured literature review (2020)Assessing The Performance Impacts of Information Systems From The Resource-Based Perspective: An Empirical Test of The Indirect Effect of IS (1970)A Contribution toward a Research Agenda: Identifying Impact Factors of Mass Customization on Environmental Sustainability (2014)Organizing for Mass Customization: Literature Review and Research Agenda (2014)
this work references cited by second hop

References

  • 2013The International Journal of Production Research1,467 cited
  • 2009Testing the Value of Customization: When Do Customers Really Prefer Products Tailored to Their Preferences?634 cited
  • 2005Marketing Mass-Customized Products: Striking a Balance between Utility and Complexity419 cited
  • 2004Individual differences, motivations, and willingness to use a mass customization option for fashion products222 cited
  • 2004A new marketing approach to mass customisation143 cited
  • 2011It's the thought (and the Effort) That Counts: How Customizing for others Differs from Customizing for Oneself140 cited
  • 2008From Mass Production to Mass Customization: Hindrance Factors, Structural Inertia, and Transition Hazard97 cited
  • 1995Mass customization: implementing the emerging paradigm for competitive advantage34 cited
  • 2012Workplace Spirituality, Organizational Learning Capabilities and Mass Customization: An Integrated Framework34 cited
  • 2011Comparison of mass customization and generative customization in mass markets27 cited

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