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Fundamentals of Marketing
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  • 2008SUSTAINABLE INCENTIVES IN MARKETING AND STRATEGIC GREENING: THE CASES OF LITHUANIA AND ROMANIA / MARKETINGO IR ŽALIOSIOS STRATEGIJOS DARNUMO PASKATOS: LIETUVOS IR RUMUNIJOS ATVEJAI47 cited
  • 2009Environmental strategies and their motives and results in Slovenian business practice38 cited
  • 2023Sustainability and professional sales: a review and future research agenda22 cited
  • 2011Macromarketing Roundtable Commentary—The Export of Marketing Education20 cited
  • 1989Market Information Needs for Prairie Farmers16 cited
  • 2020Green Marketing Tools, Religiosity, Environmental Attitude And Green Purchase Behaviour Among Millenials Generation14 cited
  • 2008Understanding the Beliefs and Intentions in Search and Purchase Functions in an E-Commerce Web Site13 cited
  • 2019The influence of sustainable development goals (SDGs) on customer-based store equity (CBSE)13 cited
  • 1988Marketing's Role in Strategic and Tactical Planning12 cited
  • 2015Consumers’ Behavior toward Green Products: A Signalling Theory Approach11 cited
  • 2020Employing Enviropreneurial Marketing Strategies to Gain Legitimacy

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11 cited
  • 2012Marketeando8 cited
  • 1990Educators are Contributing to Major Deficiencies in Marketing Profitability Reports7 cited
  • 2014Marketing hasta la última definición de la AMA (American Marketing Association)6 cited