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Emotion in advertising: theoretical and practical explorations
0 references·16 citing·53 second hopsampled
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  • 2008Enjoyment of Advergames and Brand Attitudes228 cited
  • 2015Strategies and motives for resistance to persuasion: an integrative framework200 cited
  • 2004Fishing For Feelings? Hooking Viewers Helps!181 cited
  • 2009Wins, Winning and Winners: The Commercial Advertising of Lottery Gambling82 cited
  • 2008All in! The commercial advertising of offshore gambling on television80 cited
  • 2009Rational Versus Emotional Appeals in Newspaper Advertising: Copy, Art, and Layout Differences75 cited
  • 2000Persuasion, pride and prejudice: how ads work65 cited
  • 1992Mood as a Determinant of Postconsumption Product Evaluations: Mood Effects and Their Dependency on the Affective Intensity of the Consumption Experience55 cited
  • 2000Young Consumers’ Responses to Event Sponsorship Advertisements of Unhealthy Products: Implications of Schema-triggered Affect Theory50 cited
  • 1993Focal and Emotional Integration: Constructs, Measures, and Preliminary Evidence46 cited
  • 2009Emotions, attitudes and memorability associated with TV commercials44 cited
  • 2006What to Say When: Advertising Appeals in Evolving Markets38 cited
  • 2007A Meta-Analysis of Studies on the Determinants of Standardization and Localization of International Marketing and Advertising Strategies35 cited

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  • 1995Characteristics of Portrayed Emotions in Commercials: When Does What Is Shown in Ads Affect Viewers?34 cited
  • 2002Le rôle des émotions sur l'attitude envers la marque (Ab): pour une médiation totale de l'attitude envers le message (Aad)33 cited
  • 2013Liking of Movie Genre Alters the Effectiveness of Background Product Placements32 cited