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Music and Radio Advertising: Effects of Tempo and Placement
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Music and Radio Advertising: Effects of Tempo and Placement (1994)Music and Radio Advertising: Effects of T…Small sounds, big impact: sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement (2022)Small sounds, big impact: son…Disentangling effects of subjective and objective characteristics of advertising music (2022)Disentangling effects of subj…The background music-content congruence of TV advertisements: A neurophysiological study (2021)The background music-content …Advertising music: an alternative atmospheric stimulus to retail music (2019)Advertising music: an alterna…Popular music in Super Bowl commercials 2005-2014 (2016)Popular music in Super Bowl c…Wirkung von Musik in der Werbung (2015)Wirkung von Musik in der Werb…Music in radio advertising: Effects on radio spokesperson credibility and advertising effectiveness (2015)Music in radio advertising: E…The effect of musical fit on consumers’ preferences between competing alternate petrols (2011)The effect of musical fit on …Music and moral judgment: The effect of background music on the evaluation of ads promoting unethical behavior (2011)Music and moral judgment: The…Music and Responses to Advertising: The Effects of Musical Characteristics, Likeability and Congruency (2009)Music and Responses to Advert…Comparative Effectiveness of 30- versus 60-Second Radio Commercials on Recall and Rate (2007)Comparative Effectiveness of …Reactions to different types of ads in Belgium and Poland (1998)Reactions to different types …Advances in Consumer Research (1992)The Influence of Store Environment on Quality Inferences and Store Image (1994)Advances in Consumer Research (2025)Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising (1987)The Power of Feelings in Understanding Advertising Effects (1987)The Impact of Feelings on Ad-Based Affect and Cognition (1989)Cross‐national differences in consumer response to the framing of advertising messages (2007)Humor and cultural values in print advertising: a cross‐cultural study (2011)Humorous advertising that travels: A review and call for research (2014)Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Acoustic profiles in vocal emotion expression. (1996)Communication and Persuasion (1986)The Elaboration Likelihood Model of Persuasion (1986)Identifying Opportunities to Optimize the Music in TV Commercials: A Systematic Content Analysis (2019)Heuristic versus systematic information processing and the use of source versus message cues in persuasion. (1980)Issues and opinion on structural equation modeling (1998)Attributes of background music and consumers’ responses to TV commercials (2014)The influence of different levels of musical fit on the efficiency of audio-visual advertising (2020)Sonic branding: A narrative review at the intersection of art and science (2024)Content Analysis in Communication Research. (1952)Self-Concept in Consumer Behavior: A Critical Review (1982)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Atmospherics as a Marketing Tool (1974)An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Tackling the ‘death’ of brick-and-mortar clothing retailers through store atmospherics and customer experience (2021)Will music with or without fragrance in retail stores increase consumer purchase behaviour in emerging markets? (2022)Coefficient Alpha and the Internal Structure of Tests (1951)Matching is believing: the effect of congruency on purchase intention in live streaming shopping context (2024)Choices, values, and frames. (1984)Mental Health and the Covid-19 Pandemic (2020)A Study and Analysis of the Relationship between Visual—Auditory Logos and Consumer Behavior (2023)Music to the ears: the role of sonic branding in advertising (2023)Brand transgressions in advertising related to diversity, equity and inclusion: implications for consumer–brand relationships (2024)The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Congruency of scent and music as a driver of in-store evaluations and behavior (2001)The new digital music marketing ecosystem: artist direct (2023)
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  • 2009Music and Responses to Advertising: The Effects of Musical Characteristics, Likeability and Congruency45 cited
  • 1998Reactions to different types of ads in Belgium and Poland34 cited
  • 2022Small sounds, big impact: sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement29 cited
  • 2019Advertising music: an alternative atmospheric stimulus to retail music27 cited
  • 2011Music and moral judgment: The effect of background music on the evaluation of ads promoting unethical behavior26 cited
  • 2022Disentangling effects of subjective and objective characteristics of advertising music19 cited
  • 2011The effect of musical fit on consumers’ preferences between competing alternate petrols18 cited
  • 2021The background music-content congruence of TV advertisements: A neurophysiological study18 cited
  • 2015Music in radio advertising: Effects on radio spokesperson credibility and advertising effectiveness15 cited
  • 2016Popular music in Super Bowl commercials 2005-201414 cited
  • 2007Comparative Effectiveness of 30- versus 60-Second Radio Commercials on Recall and Rate14 cited
  • 2015Wirkung von Musik in der Werbung13 cited

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