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Developing new brands · Study

BookDeveloping new brands

Stephen H. King1973

Book1973

Developing new brands

Stephen H. King

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Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification Corporate Identity and Reputation

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2005Brand Leaders: Clinton, Blair and the Limitations of the Permanent Campaign 1999Marketing Capabilities and Firm Performance: A Hierarchical Model 2011Brand Personality Factor Based Models: A Critical Review 2008The Concept of Brand Personality as an Instrument for Advanced Non-Profit Branding–An Empirical Analysis 2008Original brands and counterfeit brands—do they have anything in common?1989The strategic implications of clarifying how marketers interpret “brands”2011An exploration of fashion retailer own brand strategies 2008Entrepreneurship and the development of global brands

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Year1973

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Published1973-01-01

Languageen

Citations88

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ShelfMarketing and Advertising Strategies

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openalex_workW659426456

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