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Cited by

• 2005Brand Leaders: Clinton, Blair and the Limitations of the Permanent Campaign170 cited
• 1999Marketing Capabilities and Firm Performance: A Hierarchical Model140 cited
• 2011Brand Personality Factor Based Models: A Critical Review81 cited
• 2008The Concept of Brand Personality as an Instrument for Advanced Non-Profit Branding–An Empirical Analysis75 cited
• 2008Original brands and counterfeit brands—do they have anything in common?70 cited
• 1989The strategic implications of clarifying how marketers interpret “brands”67 cited
• 2011An exploration of fashion retailer own brand strategies66 cited
• 2008Entrepreneurship and the development of global brands65 cited
• 2016New Strategic Role for HR: Leading the Employer-Branding Process62 cited
• 1985Has marketing failed, or was it never really tried?161 cited
• 2007Online and Offline Corporate Brand Images: Do They Differ?53 cited
• 1990Intangible Marketing Assets: A Managerial Accounting Perspective53 cited
• 2001Advertising Agency Philosophies and Employee Risk Taking51 cited
• 1993Cross-National Creative Personalities, Processes, and Agency Philosophies41 cited