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Argument Strategies: Antidote to Tylenol's Poisoned Image

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References

1969A Grammar of Motives3,661 cited
1973They spoke in defense of themselves: On the generic criticism of apologia529 cited
1959Modes of resolution of belief dilemmas348 cited
1970Rhetoric of Religion343 cited
1981Apologia in team sport87 cited

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2013Image Repair Theory and Corporate Reputation42 cited
1997The newt Gingrich book deal controversy: Self‐defense rhetoric36 cited
2001Establishing the structure of reality for an industry: model and anti-model arguments as advocacy in Nike's crisis communication35 cited
2006Blurring the Boundaries: Historical Developments and Future Directions in Organizational Rhetoric35 cited
2000Narrative, intertextuality, and apologia in contemporary political scandals28 cited

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1998Oliver stone's defense of JFK28 cited

1995Toward a dynamic generic framework of apologia: A case study of Dow chemical, Vietnam, and the napalm controversy26 cited

2006Synthesizing Crisis Communication and Reputation Management22 cited

1996Hooked on expectations: An analysis of influence and relationships in the Tailhook reports14 cited

2017The Importance of “Consumer Type” in the Attribution of Crisis Responsibility: The Case of the Maggi Noodles Crisis in India12 cited

2013Using a Mixed Approach to Content Analysis0 cited