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A Neuromarketing Study of Consumer Satisfaction · Study

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PreprintA Neuromarketing Study of Consumer Satisfaction

Armando Freitas da Rocha2013

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Preprintgreen2013

A Neuromarketing Study of Consumer Satisfaction

Armando Freitas da Rocha · Fábio Rocha

10 citations·0/0 files stored·SSRN Electronic Journal

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Consumer Behavior and Marketing Influence EEG and Brain-Computer Interfaces Aesthetic Perception and Analysis

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References

2000Social perception from visual cues: role of the STS region 2004Neural Correlates of Behavioral Preference for Culturally Familiar Drinks 2003Beauty in a smile: the role of medial orbitofrontal cortex in facial attractiveness 2006A Functional Magnetic Resonance Imaging Study of Neural Dissociations between Brand and Person Judgments 2006Sex, beauty and the orbitofrontal cortex 1986Is There a Double Standard of Aging?1 2000Brands on the Brain: Neuro‐Images of Advertising 2006Neural correlates of culturally familiar brands of car manufacturers

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Details

Year2013

Typepreprint

Published2013-01-01

VenueSSRN Electronic Journal

ISSN-L1556-5068

Languageen

Citations10

Files0 public / 0

ShelfConsumer Behavior and Marketing Influence

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doi10.2139/ssrn.2321787

openalex_workW669386

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